About Us

Grassroots Sport

There are an estimated 150,000 grassroots sport clubs in the UK. Approximately 23% of sports clubs are operating at break even, and an estimated 28% are operating with a deficit.

My Club Central allows clubs to create their own personalised website in their colours and sporting the club’s name and logo, with the unique My Club Market, which enable clubs to raise much needed revenue.

We have created products specifically for grassroots sport clubs, that both the clubs and their members need. Finance, Energy, Sports Kit, Travel, Insurance and many more. All things that everyone needs or enjoys throughout their busy lives.

We simply package these deals up as great, bespoke offers and then channel revenues for this business back to clubs.

How can we do this – easy. Immense buying power through the huge number of clubs and their members that have already subscribed to our service – and here is the good bit. As our network of clubs grow the deals just get better. We are the first multi-channel marketing team designed solely for sports clubs.

How we help

​My Club delivers customised white label boutique online services to grassroots sport clubs.

The Company works with their sports clubs to promote the services to the club’s fans and their friends, families and local communities.

As well as providing the service, My Club gives the club physical and online marketing assistance to promote the services to these people.

My Club works with its sports club affiliates to promote the services to the members and supporters of the sports clubs and shares the resulting net revenues with the clubs.

It’s a simple concept and to date we are the only ones working to help cash starved sporting clubs.

Our mission

Our purpose at My Club Group is to ensure that local sport and local sports clubs are sustainable and can thrive.  We believe that the best clubs are those that fairly and equally represent local diversity. This diversity will be in the sports played, the skill levels attained and most importantly, equally and fairly, support all local individuals with their sporting passion. 

We are set up to help and support local sports clubs who share our drive that support everyone in their local community. To help local clubs in achieving this we offer a range of services so that they can manage their users and digital interactions.

Our platform can generate reports if the data is available that clubs can publish showing their local representation and also any targets they are driving towards.

Our Ambassadors

Our management team is being assisted by some high-profile ambassadors, appointed by My Club, who are closely affiliated with sports clubs. All of whom act as sponsors and marketing representatives to promote the vision and aims of My Club.

These Ambassadors help market My Club to clubs and offer their support where possible to their respective sport’s Governing bodies.

Sam Allardyce

Chris Sheasby

Lauren Jones

Alan Forsyth

Jon Salako

Chubby Chandler

Georgia Davies

Jed McCrory

Liam Plunkett

Amy Kilpin

Josh McCrone

Joe Egan

My Club Market delivers customised white label boutique services and products to grassroots sports clubs!


Equity for sport clubs

Pre-register for exclusive early access to our crowfunding campaign and join our mission to help Grassroots Sport survive, revive and thrive.

Capital at risk. Approved by SEEDRS

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Your Registered Club will benefit from 2.5% of the purchase value!
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